"Leadership is a process of envisioning the best outcome of a project, and crystallizing that vision into reality." (Rusaw, 2001)
Persuasive forms of leadership can be used in various ways,persuasive leadership, and the power to influence. Public leaders must be able to convince followers about the intended motives, showing an interest in the issues, concerns that affect the
public well-being. Once public leaders have the attention of followers, addressing the need,proposing a way in which to find solutions, visualizing the outcome, acting upon those solutions,followers are influenced into believing the message. This paper will address the various ways in which persuasion can be used to facilitate change, deliver a message, build relationships, and address the public need. Public leader’s deliverance of intentions is so important; the people need someone who can change the thoughts and ideas through creative and innovation measures and still remain connected to the people.
Building trust is a critical component in meeting the need of change, if followers have no trust in a leader the opportunity in meeting the need of the public good will not succeeds in brining change. Once trust has been establish public leaders must begin the task of persuasion,identifying the best ways in which to bring followers in.
Credibility: Public leaders build credibility by demonstrating expertise in specific areas of interest this is important information based on the issues or concerns. When public leaders communicate a message to followers and are consistent in the delivery followers are more likely to be receptive in listening and communicating feedback. President Barack Obama’s credibility began with public service though his commitment to community in helping to improve the lives of the people. President Barack Obama was able to change laws, develop new legislation, gather the support and backing from entities with connections to resources, which, in fact,demonstrated his ability to solve problems through alternative power sources.
Shared ground: When public leaders and his or her followers share a common purpose in seeking change,this shared ground tends to bring people closer to not only the leader but also the mission,vision, goal. Sharing a common purpose and demonstrating passion, desire, and actively seeking solutions is a monumental persuasive form for effective leadership. Shared purpose help in bringing people together in achieving, empowering, collaborating ideas for the greater need sharing beliefs, norms, and values. When all parties are on the same path toward goal-setting the outcomes are more effective, supporting the people who support the mission.
Compelling position: Communication and deliverance can either persuade followers in other cases can bring chaos and confusion about the intentions. Public leaders can persuade and make a connection with followers through compelling facts and expertise. When people are emotionally attached to a purpose, the perception of public leadership approach through communication has to be inspiring enough to convince followers about present and future change.
President Barack Obama was able to persuade followers through his compelling
messages about change. His appeal to the public, delivered with such passion and belief about being pro-active together as a nation. Whenever President Barack Obama spoke, people stopped and listened to whatever he was trying to deliver to the public. His charismatic confidence believable even in the mist of other pressing matters.
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